Apparel accessories: the increase in demand level brings industry growth
The domestic apparel accessories industry is mostly small and medium-sized enterprises, and the product grades are generally low, but the cost and localization advantages are obvious. The demand level and acceptable price of clothing accessories are gradually increasing. Domestic clothing accessories enterprises can gradually improve their scale, research and development capabilities and marketing networks by virtue of their cost advantages in the field of mid-range products, so as to shorten the gap with international clothing accessories enterprises. Demand for clothing accessories: grades and acceptable prices are gradually increasing.
Apparel brands are gradually emerging, apparel export enterprises are gradually changing to ODM/OBM business models, the demand for apparel accessories is more sensitive to grades, and the price sensitivity is reduced, and the demand for mid-to-high-end apparel accessories is gradually released.
Domestic clothing accessories enterprises: gradually shorten the gap with international clothing accessories enterprises by virtue of cost advantages
International apparel accessories companies have absolute advantages in the field of high-end products, but their huge enterprise scale, globalized marketing network, and R&D investment required to maintain their technological advantages are all very high, resulting in their limited ability to expand into the mid-range product market.
Enterprise investment value judgment: virtuous circle of scale, R&D and marketing
Domestic apparel accessories enterprises with the characteristics of a virtuous cycle of scale, R&D, and marketing are expected to become the best in this process.