How do double-faced fabric manufacturers get out of the market trough?
Starting from the second half of 2019, the market demand for double-sided fabric products has weakened significantly. Fabrics and clothing have experienced a large number of unsaleable and inventory backlogs. The double-sided fabric market that was hot in the past few years has quickly turned cold. For all relevant manufacturers, whether they switch to other categories of products or continue to persist, they need to make timely changes in their business strategies.
Most manufacturers obviously pay more attention to large-scale production than product research and development. They blindly pursue speed in research and development and imitate already popular products, which often leads to the homogenization of products and sales models. The main factors leading to the decline of double-sided fabrics and clothing are the proliferation of homogeneity, the old-fashioned marketing methods, the wait-and-see attitude of terminals, and the inability to meet new demands. In addition, most double-sided fabric manufacturers mainly adopt the wholesale model for marketing. Their overall marketing lacks retail thinking, systematic marketing plans, and risk control awareness.
Any type of consumer goods that has experienced rapid growth and troughs will inevitably be followed by a round of industry reshuffle and the formation of new trends. The new trend in the double-sided cloth market is: flattening of channels, and products being launched in small batches and multiple batches. The use of the Internet for product marketing will also bring a variety of choices to manufacturers. As an important supplement to the traditional model, increased cooperation with e-commerce and live broadcast platforms, online membership systems, etc., will become the market trends in the future. normal.
Currently, every company is trying to break through by making differentiated products, but often differentiated products can only meet the needs of a single customer, but not the requirements of other customers. Xianbang Textile has a high-speed and small-batch customized double-sided fabric production line. In addition to meeting the personalized needs of different customers, it guarantees delivery within 7-15 days to meet the clothing production needs under the new trend.