New changes in the woolen fabric market
The hot sales of a large number of woolen products in the market in recent years fully illustrates the deep love of contemporary consumers for woolen fabrics. The wool textile industry is currently facing a transformation from the production and processing link to the strategic selection stage of implementing brand strategy and facing international competition. At the same time, the woolen clothing market itself has also undergone great changes.
1. The main consumers have changed. Currently, the main consumers of high-value fashion clothing are changing from mature consumers to consumers of the new era, that is, people born between 1989 and 1999. They choose their own consumption methods and lifestyles based on their own values. This group is the customer base for woolen fabrics, which brings great opportunities to the woolen textile industry.
2. Sales channels have changed. At present, the social economy has entered an era of unprecedented development. E-commerce, big data and mobile Internet have opened up wider sales channels for woolen products.
3. Consumption concepts have changed. The demand for personalized consumption is growing day by day, and online shopping and private customization are becoming fashionable. Compared with the older generation that focuses on product style, the new generation of consumers pays more attention to the connotation of woolen products and is paying more and more attention to the raw materials used in the products. Woolen fabric itself has rich connotations and can be said to fully meet their needs.
4. The consumer market has changed. The economic growth of my country's second-tier cities is very fast, which is unprecedented in any other developed country and emerging market. In the future, my country will continue to be a market with great vitality and rapid growth.
Therefore, in the process of structural adjustment, the wool textile industry cannot blindly pursue higher levels. It must also face the changing market and integrate with the development trends of the times. It must not only guide the supply chain and consumers, but also actively seek partners. . At the same time, connecting the advantages of the Internet with industrial structure adjustment has become an urgent topic for further research by woolen fabric textile companies.